US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result.
How to use and benefit from call tracking and analytics. You’ll learn how to:
- Use click-to-call to increase your AdWords effectiveness.
- Utilize call tracking and still maintain SEO efficiency.
- Understand the relationship between your online and offline channels.
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